Else Nutrition Holdings Inc (BABYF)

[BruceLake]

Before you or anyone Else (no pun intended) get your knickers in a knot try to understand what it is that you're posting about. Here is the actual link that has various insiders selling, look at the various columns and rows and note the distinction between them.

https://ceo.ca/api/sedi?symbol=baby

If Hamutal was selling her own shares, instead of Holder it would state Direct Ownership.
Under Transaction, instead of: 90 – Change in the nature of ownership it would state: 10 – Acquisition or disposition in the public market.

Yitzhak, Hamutal
4 - Director of Issuer, 7 - Director or Senior Officer of Insider
or Subsidiary of Issuer (other than in 4,5,6)
Holder: Cambridge House International Inc. (Control or Direction)

Yitzhak, Hamutal
4 - Director of Issuer, 7 - Director or Senior Officer of Insider
or Subsidiary of Issuer (other than in 4,5,6)
Holder: Leighton Bocking (Control or Direction)

Yitzhak, Hamutal
4 - Director of Issuer, 7 - Director or Senior Officer of Insider
or Subsidiary of Issuer (other than in 4,5,6)
Holder: Benjamin Curry (Control or Direction)

In case anyone is wondering and as an FYI none of the above individuals/entities holders are Hamutal's puppets.